Your Local Business Could Really Use Mobile Advertising.. Leverage it NOW
Local Mobile Advertising – Why NOW is the Time for Your Local Business to Leverage Local Mobile Advertising!
Unless you’ve been living under a rock for the past couple of years you’ve undoubtedly noticed that we are living in an increasingly mobile world.
Over 60% of the world’s population is already using mobile phones and in some countries such as South Africa the number of phones in use actually exceeds the number of people! 75% of people living in the United States are already using a cell phone, but that is not the exciting part.
Welcome to the Age of the Smart Phone
The reason NOW is the time to begin advertising your business mobily, is not because of the number of cell phoness in general, but the prevelance of smartphones . Since the introduction of the first iPhone consumer adoption has been rapid, is accelerating, and will soon represent the norm rather than the exception . While more options for smartphones go up, and prices go down, the already huge number of 55 million smartphone users is climbing.
The Age of the Mobile Internet
As of right now there are more people using computers to access the internet rather than their mobile devices . However, technology experts have said that no later than 2013, the number of people accessing internet via mobile device will surpass the number of users on their computers.
Home Sweet Phone
This change to mobile internet will radically change the way your customers research their needs and take action . This change is even more dramatic than how the Internet itself changed consumer behavior.
Here’s why. The internet and all of those huge search engines like google have replaced phone books as the way people seek services . Right? But what hasn’t changed in that paradigm? The reaserch and purchasing decisions are still being made at home or in the office just as the=ey have been for centuries.
Immediate Decisions on the Go
What the smartphone is bringing is immediacy in research and action that we’ve never seen before. Your customers can now be aware of their need through your local mobile marketing and find your product that will in turn help them even while they are not at home.
No longer does your potential customer need to return to “home base” in order to fulfill their purchasing needs wants and desires.
If you are a business owner and all of this information does not excite you, check your pulse!
*97% of local offline product and service purchases originate on the web according to a March, 2010 study by consumer research firm BIA/Kelsey.
and that should be much appreciated 
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